Möbelmässan Gothenburg is building on its success!

Exhibitors and visitors alike praised the return of the Möbelmässan trade fair last autumn. Only one thing was missing: enough time. “That’s why we have decided to expand the fair from two to three days in 2023,” says Jacob Ryder, business manager for Möbelmässan Gothenburg, the Swedish furniture fair.

When Möbelmässan took place in September 2022, it was the first furniture fair to be organised in Sweden for almost three years, because of the pandemic. The response was fantastic: almost 2,000 trade visitors flocked from all over the Nordic region. Approximately 70 exhibitors experienced enormous interest on their stands.

George Makdessi, chairperson of the industry association MIBO, which organises the fair together with the Swedish Exhibition & Congress Centre, has a clear vision: “Our ambition is to be the leading furniture trade fair in the Nordic region,” he says. “The last edition of Möbelmässan was fully booked. But many exhibitors felt they did not have enough time for all the visitors.”

MIBO has now listened to the wishes of its members. And its conclusion is clear: “We received a very clear signal that we should expand the programme, primarily by extending the fair by one day. Which we are now doing. We also want to increase the exhibition surface area. The booking situation for the 2023 fair looks very good, with a large number of exhibitors coming from Denmark, Norway and Finland,” according to Makdessi.

Möbelmässan 2023 is now scheduled for 12-14 September, Tuesday through Thursday. Jacob Ryder says, “Based on the feedback we received, it was the right decision. Exhibitors simply need more time for their customers, and we are very happy to have found a solution by creating a three-day event. We also see this as an opportunity to develop the venue further, grow it and make it even more relevant to the industry.”

The decision has been welcomed by a number of exhibiting companies.

“With the success we enjoyed in 2022, we see new opportunities by adding an extra day of the fair,” says Göran Stjärnfeldt, Sales Manager at Furninova. “I see only advantages. It also makes it easier for our customers to plan. So we hope that even more customers will visit the fair in 2023.”
Major Danish furniture company Hjort Knudsen, which doubled its stand space at last year’s fair, is also unreservedly positive: “We experienced a wonderful atmosphere, and the response was overwhelming. Unfortunately, the lack of time spoilt things a little,” says Jonas Törnqwist, Swedish sales manager at Hjort Knudsen.

The exhibition stand is very much about the senses, experiencing and conveying a feeling.
“Above all, we have to sell that feeling. It takes some time,” Törnqwist says. “The fact that we now have three days makes us very happy. We want the fair to grow and inspire our customers. I definitely feel that this could be our company’s main event in Scandinavia.”

Want to know more?

Contact Jacob Ryder, Business Manager for Möbelmässan Gothenburg at the Swedish Exhibition & Congress Centre, Tel, 031-708 80 29, jacob.ryder@svenskamassan.se