Gothenburg Furniture Fair, taking place 8–10 September at the Swedish Exhibition & Congress Centre in Gothenburg, is further developing its position as the leading industry meeting place through an expanded collaboration with PUFF, the Swedish Gift Suppliers Association. This initiative broadens the scope of the fair and introduces approximately twenty new exhibitors within interiors, decoration, and complementary product categories.
Gothenburg Furniture Fair continues to strengthen its role as the Nordic region’s leading purchasing trade fair for furniture, interiors, and lighting for home environments. Through the enhanced partnership with PUFF, a curated group of suppliers specialising in interiors, decoration, and lifestyle products will join the event.
This development reflects the evolving nature of retail, where furniture offerings are increasingly complemented by interiors, lighting, and lifestyle products, creating more cohesive and competitive assortments in-store.
“We are seeing a clear shift towards broader lifestyle assortments in retail. The boundaries between furniture, interiors, and complementary products are becoming less defined. Through our collaboration with PUFF, we are expanding the offering at Gothenburg Furniture Fair and making the event even more relevant for buyers and retailers,” says Klas Pettersson, Business Manager for Gothenburg Furniture Fair at Svenska Mässan Gothia Towers.
For retailers and buyers, this initiative provides a more comprehensive and cohesive sourcing opportunity ahead of upcoming seasons. By bringing together a wider range of relevant suppliers in one place, the fair enhances the ability to streamline purchasing processes and build strong, competitive product assortments.
PUFF, which represents suppliers within gifts, interiors, and lifestyle products, views the collaboration as a strategic step in strengthening business opportunities across the industry.
“For many suppliers within interiors and lifestyle products, Gothenburg Furniture Fair is a natural platform to meet buyers and retailers. This collaboration enables more of our member companies to participate where business decisions are made and to contribute to a broader and more attractive retail offering,” says Henrik Ågren, CEO of PUFF.
Gothenburg Furniture Fair is the Nordic region’s leading meeting place for purchasing furniture, interiors, and lighting for home environments—bringing together buyers, retailers, and suppliers to do business and build long-term relationships.
For more information:
Klas Pettersson, Business Manager
Gothenburg Furniture Fair, The Swedish Exhibition & Congress Centre
+ 46 (0)31-708 80 67
[email protected]