Boost your sales efforts at this year’s exhibition

Are your customers home furniture buyers? From September 1–3, 2025, Gothenburg Furniture Fair gathers key decision-makers, with 80% influencing purchases. Don’t miss this sales opportunity!
Book a stand

Exhibitors Gothenburg Furniture Fair 2024

80%

decide on or influence
purchases

Average rating of 4.3
among exhibitors in 2024

82%

80% believed the event attracted
the right audience

Some of the companies exhibiting

Achieve your sales and marketing goals in just three days

This is where the industry’s top buyers gather to make their annual purchases. Take the opportunity to schedule meetings with existing customers and establish valuable new connections.

Do business directly on the exhibition floor

With 80% of our visitors influencing or making purchasing decisions, many finalize their orders on-site.

Secure your spot in the industry

Don’t miss the opportunity to stand out where the entire industry comes together. Three days of networking, business opportunities, and customer engagement will strengthen your brand and solidify your position in the market.

Feedback from exhibitors at Gothenburg Furniture Fair

"This year, we exhibited in Gothenburg for the first time. And it feels like we’ve found the perfect spot. In our booth, we showcased Amy – a modern sofa in orange fabric with a slight curve, which became a real bestseller. Our company was founded in 1914 and is still located in the same place in Ekenässjön, outside Vetlanda. Swedish quality, from start to finish, is our pride. All frames are made of solid pine, they last forever. We also offer an upholstery service, meaning we can reupholster all sofas, so they can be used for generations. Good for both the environment and your wallet."

Jan Andersson, CEO
Bröderna Anderssons
"We’ve had strong order bookings, primarily from returning customers but also some new ones, and there’s been an atmosphere of optimism in our booth. The buyers have been much more positive this year. They’re more open to purchasing new models and making deals at the fair. Which makes sense: when the industry turns around in 2025, as most expect, it’s important to have the products on the floor. We have our own colorful style with upholstered furniture offering fairly soft comfort. This year, we focused on muted, earthy tones – and it’s been very successful. We will definitely exhibit again next year."

Dan Buhrén, Owner
Buhréns
"We are very pleased with this year’s fair. We appreciate that all our largest retailers, both from Sweden and Norway, are here. We’ve closed many deals. Additionally, the quality of the exhibitors at this fair is high, which helps attract the right visitors. This year, we showcased a brand new display cabinet series called Camden, and we received great feedback on it."

Johan Englesson, Owner
Englesson

Frequently Asked Questions

Who’s exhibiting at the Furniture Fair 2025?
Are you an importer, supplier, or manufacturer of furniture, lighting, or home decor? Then the Furniture Fair is the ideal meeting place for you! Discover the companies exhibiting here »

Who visits the fair?
Most visitors represent furniture stores and businesses purchasing furniture and home décor, with 80% being decision-makers or key influencers in the buying process. Visitor groups include store managers, business owners, e-commerce professionals, buyers, sales staff, interior designers, stylists, product designers, architects, and more.

How many international participants attend the fair?
38% of the exhibitors and 15% of the visitors come from countries outside Sweden.

When is the next Gothenburg Furniture Fair?
The Gothenburg Furniture Fair will take place at the Swedish Exhibition & Congress Centre from September 1–3, 2025. Opening Hours:
  • Monday: 09:00 – 18:00
  • Tuesday: 09:00 – 18:00
  • Wednesday: 09:00 – 15:00
Entrance 5 at Korsvägen. The fair is open to trade visitors in the furniture and lighting industries and is not open to the general public. Children and youth up to the age of 16 are permitted entry when accompanied by a guardian.

What is the price of exhibiting at the Furniture Fair?
Contact us for a quote, or book your stand directly here >>

How do I book accomodation for my company?
Gothia Towers and its exclusive sister hotel, Upper House, are located in the same building as the Swedish Exhibition & Congress Centre, just an elevator ride away from the fair. The building also features several restaurants and bars, as well as our spa located high up in the middle tower. We warmly welcome you to book your accommodation with us. As an exhibitor, you and your colleagues will also receive a discount on the hotel!

Participate in Gothenburg Furniture Fair 2025

Book a stand

Contact us

Anders Öhrnell

Sales Manager
+47 31-708 80 98
[email protected]

Klas Petterson

Business manager
+46 31 708 80 67
[email protected]

The Gothenburg Furniture Fair is organised by the Swedish Exhibition & Congress Centre in cooperation with MIBO