With decades of experience, Furninova is today one of Scandinavia’s leading producers of upholstered furniture in Scandinavian design. With their wide, unique and high-quality range of models, sizes and materials, they give the customer the opportunity to freely choose their personal sofa according to their own wishes. Together with their sister company Conform, who are specialised manufacturers of high quality functional armchairs, they can offer an extensive assortment of creative and beautiful seating furniture. We caught up with Göran Stjärnfeldt, Sales Manager for Furninova and Conform, to discuss his thoughts and expectations for Möbelmässan 2023.
Why are you exhibiting at Möbelmässan 2023?
– Last year’s edition was of very high quality and was a success for Furninova and Conform, and we obviously don’t want to miss it this year. There is something in the air suggesting that the industry is back to business after several years of pandemic and it feels great. Of course, it is extra fun that the fair is one day longer this year, and we hope to meet as many happy and curious visitors as last year!
Why should visitors come to your stand?
– We are a reliable company with the ambition to be our customers’ best friend, with all that entails. We believe this makes us an attractive and good supplier for the Swedish market. During the three days of the fair, we will present a lot of exciting news, which can mean everything from new fabrics and leather types to completely new models. The fair is an excellent forum to showcase our new products and we look forward to doing so for everyone who wants to visit our stand. In addition, we are good at exhibiting, and we want our stand to be a destination, and always worth a visit!
What products are you offering?
– Furninova is known for its quality upholstered furniture and Conform for its comfortable armchairs with different functions, both offering very good seating comfort. Our strength is that we have a very wide range – our customers can choose from 400 different fabrics and leathers that they can combine with the comfort of the model they have chosen. Good comfort is our hallmark, and we get a lot of praise from both customers and consumers for that.
Do you have lots of exciting new products?
– That’s what’s so exciting! It’s the visitors to the fair who get the chance to see what’s new first of all, and then we also get confirmation that we’ve done the right thing. It is always with great anticipation that we see the visitors’ reactions to our news, and we hope and believe that they will like what they see.
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