With a keen sense for both trends and timeless design, Rowico Home is a returning favorite among interior designers and store owners alike. Ahead of this autumn’s edition of the Furniture Fair, they’re bringing new collections, unexpected elements – and plenty to talk about. We had a quick chat with Nina Hedberg, Marketing Manager at Rowico Home, about what visitors can look forward to in their booth!
If we say “Trend Forecast 2026” – what comes to mind?
“We’re seeing a continued strong focus on sustainability, natural materials, and genuine craftsmanship. Wood, linen, and ceramics are at the forefront, along with furniture that’s flexible and adapts to life’s changes. Scandinavian design remains key but is taking on a softer, more personal expression with organic shapes and warm tones. We’re daring to use more color, especially in decorative details that can easily be swapped with the seasons and moods. The home becomes a sanctuary with room for function and emotion, where every piece is carefully selected to support work, community, and recovery.”
What’s the most unexpected or innovative thing you’ll be showing in the booth this year?
“We’re excited to present our AW25 collection in two developed concepts. The first, Where Warm Autumn Starts, highlights dark woods and textured textiles in a setting that feels warm, lived-in, and contemporary. The second, Where Calm Light Begins, is a more minimalist interpretation where light woods and natural materials take center stage in a calm and gentle atmosphere. We want to challenge the idea of what an autumn/winter collection can look like, and show how contrasts don’t just coexist – they can enhance one another in a harmonious and inspiring way.”
What should visitors absolutely not miss in your booth at the Furniture Fair in Gothenburg?
“Our fantastic new furniture, designed for several of the home’s key spaces – from sofas and coffee tables to storage, dining tables, and chairs. And don’t miss the two inspiring environments in our booth, styled by holistic interior designer Anna Ekeneld. We’ve invited her to interpret Where Calm Light Begins from her own perspective, with a focus on how interior design affects our inner well-being. We’re looking forward to welcoming all visitors and industry colleagues to our booth and are hoping for a well-attended fair.”
About the Gothenburg Furniture Fair
The Gothenburg Furniture Fair is the Nordic region’s leading meeting place for the purchase of furniture, interior design, and lighting for home environments. It brings together buyers, store owners, and suppliers – for business, inspiration, and stronger relationships. September 1–3, 2025 at the Swedish Exhibition & Congress Centre in Gothenburg. Register for your free admission ticket »
Please note that the Gothenburg Furniture Fair is a trade show and only open to professionals within the furniture industry.