Designing with People at the Centre – Discover Neurodesign at Gothenburg Furniture Fair

Design with people at its heart—that’s neurodesign in simple terms. Behind the concept lies a collection of research-based principles that together shape the workplaces of the future.

“We want to create working environments where people can perform at their best and feel their best. There has to be a reason to want to come into the office,” says Nadia Tolstoy, Interior Architect at Tengbom and one of this year’s speakers at Gothenburg Furniture Fair.

Interior architect Nadia Tolstoy works with neurodesign, using a range of scientifically supported design principles in her projects. These include findings showing that greenery significantly reduces stress, while lighting that follows the natural rhythm of daylight improves sleep quality and enhances overall wellbeing.

Nadia applies these principles when designing offices and other workplace environments.
“When the workplace supports both the body and the senses, people can think more clearly, work more effectively, and feel better every day,” she says.

While neurodesign may sound like a new concept, many of its core elements—such as natural materials, acoustics, and fresh air—have long been part of good interior architecture.
“What’s new is that we now make design decisions based on scientific research. We use evidence to guide our choices,” Nadia explains.

“And some elements, such as playfulness and a sense of wonder, represent entirely new ways of thinking about workplace design.”

The Pandemic Sparked Tengbom’s Neurodesign Approach

The idea behind Tengbom’s neurodesign methodology emerged during the pandemic. As people became accustomed to working from home, employers faced a new challenge once offices reopened.
“When employees have the choice between working from home or coming into the office, there has to be a compelling reason to choose the office.”

Many organisations have talked about making offices feel cosy or resemble a living room, but Nadia believes that’s the wrong approach.
“You already have a living room at home. We believe people want workplaces that genuinely help them feel better. That’s exactly what our research-based design principles are intended to achieve.”

At this year’s Gothenburg Furniture Fair, Nadia will introduce visitors to neurodesign and share practical examples of how these principles have been applied to real workplace projects.

Testing Neurodesign Together with Alecta Fastigheter

One of the most exciting examples is an ongoing collaboration with Alecta Fastigheter, where Nadia and her colleagues have designed a 350-square-metre workplace test environment with around twelve workstations.

For the first time, the effects of specific design choices are being systematically measured.

“Can a calm and secure workspace improve focus? Can active movement opportunities in shared spaces encourage people to move more? Can artwork and unique experiences strengthen people’s connection to a place? In this project we’re measuring the impact of everything from rounded furniture corners to walking treadmills at desks. Previously, we relied on existing research. Now we’re testing our own design solutions in practice.”

By the time Gothenburg Furniture Fair opens, Nadia will be able to present the first results from the project.

She will also share insights from another successful project for coworking company United Spaces, where neurodesign principles helped create an environment that appealed both to people seeking energy and collaboration, and to those who preferred quiet spaces for focused work.

“We achieved this through clear zoning. Active areas were designed for stimulation, while quieter zones supported concentration. Within the quiet zones, we created what we called ‘clearings’—greenhouse-inspired spaces filled with plants. We also designed a creativity room and a light therapy room.”

“People Want a Workplace They Enjoy Being In”

Following her presentation, Nadia hopes visitors will feel inspired to rethink what a workplace can be.
“This isn’t about building offices with slides or ball pits. People simply want a workplace where they enjoy spending time. I hope to inspire others to create exactly those kinds of environments.”

Nadia Tolstoy will speak about neurodesign on 9 September from 1:30–2:00 PM at Gothenburg Furniture Fair.

Visit Gorthenburg Furniture Fair 8-10 September.

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