Rowico Home’s AW26 collection, Room for Living, is a creative design concept that celebrates the home as the place where life unfolds. Through natural materials, thoughtful design, and furniture created for both everyday living and togetherness, the collection explores how today’s homes can support people’s need for functionality, connection, and wellbeing.
We spoke with CEO and Deputy CEO Jessica and Fredrik Hammargren, who are also part of the creative design team, to learn more about the new collection.
What does Room for Living mean?
“It’s a celebration of everyday life at home—slow mornings, long dinners, and moments of rest in between. It’s about creating spaces that truly serve the people who live there. Through natural materials, soft shapes, and carefully considered details, we want to create interiors that feel warm, personal, and timeless.”
What story does the AW26 collection tell?
“It reflects the increasingly important role the home plays in our lives. We’re looking for places where we can gather, work, relax, and feel secure. AW26 explores how furniture can support all of these needs at the same time.”
Which pieces from the collection are your favourites?
“The pieces that bring people together. The dining area, where conversations naturally happen—for example, our new Driscoll dining table paired with the Dillon chair. We also love the upholstered furniture that invites relaxation. This season we’re introducing a wide range of new armchairs, which is one of our biggest investments.”
What can visitors expect to experience at Gothenburg Furniture Fair?
“Visitors will experience environments where materials, form, and function come together to create the feeling of a real home. We want to show how the AW26 collection is intended to be lived with in everyday life.”
Why should visitors stop by the Rowico Home stand?
“To discover how thoughtful design can create space for life. AW26 isn’t about individual products—it’s about the whole. It’s about how furniture and interiors work together to create homes where people can thrive, grow, and recharge. We look forward to welcoming everyone who wants to be inspired by our collection and our way of thinking at Gothenburg Furniture Fair this September.”
Visit Gothenburg Furniture Fair 8-10 September.
Get free entrence ticket