Boost your sales efforts at this year’s exhibition

Meet the right target group and do business directly on the floor! The Gothenburg Furniture Fair is the Nordic regions's leading meeting place for the furniture and interior design industry.
Book your stand today

Participants at Gothenburg Furniture Fair 2025

86%

of exhibitors achieved a positive
Return on Event (ROE)

Average rating 4.0
among exhibitors in 2024

80%

of visitors make or influence
purchasing decisions

Some of the companies exhibiting

Achieve your sales and marketing goals in just three days

This is where the industry’s top buyers gather to make their annual purchases. Take the opportunity to schedule meetings with existing customers and establish valuable new connections.

Do business directly on the exhibition floor

With 80% of our visitors influencing or making purchasing decisions, many finalize their orders on-site.

Secure your spot in the industry

Don’t miss the opportunity to stand out where the entire industry comes together. Three days of networking, business opportunities, and customer engagement will strengthen your brand and solidify your position in the market.

   

Feedback from exhibitors at Gothenburg Furniture Fair

  

“The fair is like a graduation test for our new products. We get direct feedback and learn what will work commercially. Most of our retailers come here – this year we secured a major order from a Norwegian furniture chain with 70 stores.”

Jan Andersson, CEO
Bröderna Anderssons

“Exhibiting on home ground is cost-effective. We’ve had both local and long-distance visitors and received new orders. The visitors here are a perfect match for us.”

Viktora Tärneberg, Owner
Dixie

“I meet as many customers here in three days as I normally do in three months. You can do business and showcase your products – that’s why we’re here.”

Mats Söderkvist, Agent
Ermatiko

Frequently Asked Questions

Who’s exhibiting at the Gothenburg Furniture Fair?
At the Gothenburg Furniture Fair, leading suppliers of furniture, interior design and lighting for home environments exhibit – mainly from Sweden and the rest of Europe, but also from other parts of the world. Established brands meet new players who want to reach the Nordic market. Exhibitors present their seasonal collections of sofas, tables, chairs, beds and lighting to retailers, store owners and interior designers who come to discover new products, connect with suppliers and make their seasonal purchases. See the exhibitor list here »

Who visits the fair?
The Gothenburg Furniture Fair is a dedicated trade show that brings together professional decision-makers from the furniture and interior design industry. Here, store owners, buyers and creatives meet to discover new products, strengthen partnerships and place orders. Most visitors come from furniture stores, interior design companies and other businesses that purchase furniture and home furnishings. Common roles include store managers and owners, e-commerce retailers, buyers, sales staff, interior designers, stylists, designers and architects. 80 % of visitors make or influence purchasing decisions. Visitors come mainly from Sweden (82 %), followed by Norway (8 %), Denmark (3 %) and Finland (3 %).

When is the next Gothenburg Furniture Fair?
The Gothenburg Furniture Fair will take place at the Swedish Exhibition & Congress Centre from September 8-10, 2026.

What is the price of exhibiting at the Furniture Fair?
Prices vary depending on stand size and if you're member of MIBO. You can find the prices in the stand booking form. Feel free to contact us for a customized quote.

Are there hotels near the fair?

Absolutely! At Gothia Towers and the exclusive Upper House, you can stay comfortably in the same building as the Swedish Exhibition & Congress Centre – just an elevator ride away from Automässan. Here, you’ll also find restaurants, bars, and a spa with stunning views over Gothenburg. Additionally, Gothenburg’s main boulevard, Avenyn, is just a 10-minute walk away.

As an exhibitor, you and your team receive an exclusive discount on accommodation.

How do I register as an exhibitor?
Fill in the stand booking form on our website or contact our sales team for assistance.

How to can optimize our presence at the fair?

To maximize your visibility and business potential at the fair, it is important to have a well-thought-out stand design. We offer both ready-made stand solutions and customized options through our partner Adapt, so you can create a stand that truly stands out and engages visitors.

If you want to take your visibility to the next level, there are several exclusive branding opportunities, such as product placement at the entrances and digital screens.

To get the most out of the fair, preparation is key! Before the fair, we invite you to exhibitor meetings, where we share insights and strategies for a successful exhibition. Additionally, you will have access to marketing materials to easily spread the word about your presence.

Contact us, and we will help you find the best solutions.

Participate in Gothenburg Furniture Fair

Book a stand

Contact us

Anders Öhrnell
Sales Manager
+47 31-708 80 98
[email protected]

Klas Petterson
Business manager
+46 31 708 80 67
[email protected]